Thursday, March 4, 2010

iPhone App Brings Big City Functionality to More Than 580 Cities and Counties Across North America

CivicPlus has released our highly anticipated Citizen Request Tracker™ (CRT) application for the iPhone and iPod Touch to our more than 580 city and county clients across North America. The app is now available for free at the iTunes App Store.


The Citizen Request Tracker app gives constituents in cities and counties currently using CivicPlus’ CRT system the same citizen-power to report civic issues that were previously available only in large metropolitan areas such as New York City and Boston.


The CRT system user base is currently expanding by 25% every 60 days as more and more clients integrate the solution into their CivicPlus Government Content Management System (GCMS™).

However, unlike New York City’s and Boston’s iPhone apps, the Citizen Request Tracker app will work nationwide
and is linkable on the go to any CivicPlus client.


“We’re bringing an unprecedented level of citizen engagement to small and medium-sized municipalities,” said Ward Morgan, CivicPlus CEO. “This application provides a citizen-centric mobile platform that facilitates 24/7 interaction between constituents and their government
and we're doing it for no additional cost to our clients.”


When a citizen observes a non-emergency issue, they access the app, add an optional description, insert a photo and then send it to their municipality’s CRT system. Using the iPhone’s GPS technology, the application automatically pinpoints the address of the issue and improves the speed and efficiency of the municipality’s response.


Once submitted, the request is filtered through their city or county’s integrated Citizen Request Tracker™ system, where it is automatically routed to the appropriate personnel and tracked to maximize accountability. Once the request is received, the citizen receives a confirmation e-mail and can login to view the status of their request along with comments posted by municipal staff.


The Citizen Request Tracker application is compatible with any iPhone or iPod Touch with operating system version 3.0. Visit
www.CivicPlus.com/MuniMobile for more information.

Wednesday, November 25, 2009

Proving the Value of a Good Government Website

According to a recent survey conducted by the U.S. Conference of Mayors, nearly 66% of mayors project their city will experience a budget shortfall this fiscal year and 81% anticipate a shortfall in the next. In a similar survey conducted by the National Association of Counties, 47% of counties are expecting budget shortfalls this year and nearly 82% said the shortfalls will continue into 2010.

So what does this mean for local government websites? It means that taxpayer dollars spent on developing a new website, or additional functionality, are under increased scrutiny. While you and I understand the value of a functional and interactive government website, it's not always immediately clear to all government leaders or tax payers, which is why we need to validate the value of our online initiatives.

Let the Numbers Speak for Themselves
The best way to illustrate a website’s value is with cold, hard ROI (return on investment) numbers. This is done differently in the public sector than it is in the private sector. In the private sector, especially with e-commerce websites, the end goal is converting website visits into sales.

In the public sector, the goal varies between organizations; Organization A may want to reduce customer service phone calls by placing interactive forms online, while Organization B wants to increase the number of job applications they receive via their website.

Let’s look how Organization A can determine their ROI:

  1. Organization A records the number of incoming customer service calls two months prior and two months after the release of their online forms.

  2. Organization A records the average time spent on a customer service call and the average hourly cost of customer service representative.

  3. To determine their costs prior to using online forms, Organization A multiplies the average number of phone calls per month before using online forms by the average length of each phone call. This number is than divided by 60 (to define it in hours), than multiplied by the average hourly cost of customer service staff.

    ex: Average of 120 incoming calls/ week Each call lasts 6 minutes Hourly cost of staff is $11.00/hour

    120 x 6 = 720/60 = 12 hours x $11.00 = avg weekly cost of $132 x 4 = avg monthly cost of $528

  4. After two months of using the online forms, Organization A uses the same equation provided in Step 3 to determine their new monthly cost.

    ex: Average of 65 incoming calls/ week
    Each call lasts 5 minutes
    Hourly cost of staff is $11.00/hour

    65 x 5 = 325/60 = 5.4 hours x $11.00 = avg weekly cost of $59 x 4 = avg monthly cost of $238. This is a monthly reduction of $290 and a yearly reduction of $2856.

  5. Let’s say the investment for the online forms was $500. Organization A takes the gain from their investment, $2856, minus the cost of their investment, $500, and then divides this total by the cost of their investment, $500. They multiply the answer by 100 to achieve the percentage increase or decrease. In this case, Organization A experienced a 471% return on their investment!

    ex: ROI = [$2856 (gain from investment) - $500 (cost of investment)] / $500 cost of investment= 4.712 x 100 = 471% ROI

These steps can be easily adapted to any of your website objectives. The idea is to quantify your objectives to prove that your use of taxpayer dollars was a wise investment.

Award-Winning Validation
Another way to prove the intrinsic value of your website is to win a website award from one of the many prominent government associations. Obviously this is easier said than done, but when your website is honored as one of the best in its class by a group of government website professionals, both your constituents and leaders will take notice of your wise investment.

While there is no single secret to an award-winning government website, there is a rule of thumb that if you maximize online customer service and interaction, you are on the right track. When you do this, you will simultaneously impress the judges and better serve your constituents.

With the current status of our economy and tightened government budgets it’s more important than ever to maximize the use of every dollar spent. When you invest in a well thought-out e-government website, or functionality, you are investing in a medium that will streamline procedures and automate routine tasks. By providing a positive ROI analysis and winning government website awards, you are further justifying your educated decision.

Monday, September 28, 2009

Maximizing Transparency on the e-Government Landscape

First created in the mid-1970’s to increase public disclosure of government agencies, Sunshine laws are evolving to include the current e-government landscape. The pertinent question is how are these changes going to affect local governments agencies and what can they do to be prepared?

Explicit and Implicit Requirements
Explicit requirements have come from legislation which specifically mandates archiving websites. These laws are usually at the state level, vary widely between states and may not apply to your organization. Your State Archivist will be able to tell you quickly if there is specific legal guidance regarding archiving your site.

Implicit requirements arise due to out-dated general record retention requirements which do not address websites. These requirements generally outline the retention and disposal guidance for all sorts of records, but don't specifically address websites. Thus websites fall into the "all other records" category, which commonly doesn't allow for disposal -- ever. Fortunately, state archivists are actively pushing for updated legislation which addresses new electronic media.

If you are not required by law to archive, you may still be required to archive by supervisory directives or legal advice. City councils, county commissions, school boards and other supervisors may direct the website to be archived, and your own legal council may recommend archiving your website.

If you are archiving your website, here are a couple of questions you need to ask yourself:

What is my retention period? If there isn't controlling legislation mandating how long to keep your archives, you'll need to decide how long to keep information. Storage space may be a concern if you have large files. It may be tempting at this time to think you can simply accumulate cabinets of back-up tapes, but wait! There are more factors to come...

Periodic vs Dynamic Archiving
What will be my archiving format? How often will I save what's on the site? The choices are usually one of two: Periodic Snapshot Archiving or Dynamic Archiving.

Snapshot Archiving is making a record of what was on your site at a regular point in time. It's very similar to backing up computer files. You choose a time (e.g. every Tuesday at midnight) and make a record of what's there. The drawback, of course, is you don't have record of what happened between Tuesdays.

Dynamic Archiving tracks every change to your website, so you can do point-in-time retrieval. Pick a date and time, and you can deliver exactly what was on your site at that time. When compared to Snapshot Archiving, Dynamic Archiving is a more comprehensive solution.

For Dynamic Archiving to be ideal, it needs to be a feature of your content management system. Attempts to manually create Dynamic Archiving become cumbersome, bordering on the ridiculous. Consider the incredible work load in this scenario: "Every content manager must send updated versions of every page to the Archiving Clerk every time a page is modified. The Archiving Clerk will track all changes and respond to records requests."

Retention Parameters
Perhaps the key retention parameter to consider when putting together an archiving system is Recovery Time frame. Here's a fly for your archiving ointment: State Sunshine Laws usually require any request for a public record to be made available within a specified period - often as quickly as three business days! The challenges of complying with the records request parameters through a manual archiving system or a third-party vendor are significant! The simplest solution is an automatic archiving feature within your CMS from which you can call a record for any point in time, whenever you want.

Just a point about Sunshine Laws (Freedom of Information Act (FOIA): Sunshine laws mandate retrieval, but not retention of records. In other words, they don't make you archive records, but they do make you produce copies of anything you archive. They also usually provide a mechanism for the records request process, which often allow you to charge your true costs in producing a record. Be sure to become familiar with your state's requirements, as you may be able to recapture staff time as well as any other associated costs to you.

Wednesday, July 1, 2009

How To: 5 Little Known Tools of Google Analytics

Google Analytics is by far the most powerful free tool available to track website statistics. Once the tracking code is added to your content, you have a wealth of information at your fingertips including common statistics such as visits, page views and bounce rates. However, it’s some of the lesser-known features that provide the most useful information.

  1. Filtering Your IP Address
    It’s very important for your data to be accurate. This means filtering data from internal traffic coming from your staff. To do this, you need to find your static IP address and then create a filter. This allows Google to differentiate between internal visits from your staff and outside traffic from your community.

    Since city and county websites often act as an information hub for employees, filtering out your static IP address is crucial to acquiring accurate and relevant statistics on how the community is using your website.

  2. Viewing Internal Site Search Statistics
    Some of the most relevant information available on your website is knowing what visitors are searching for when using your website’s internal site search. Understanding your user’s search behavior allows you to provide them with relevant content that will help them easily achieve their end goal. In addition, this data allows you to determine keywords - and their variations – that can be included in your main navigation structure.

  3. Tracking Clicks on Links and Document Downloads
    To enhance your site user’s experience you must first understand where they are going and how they are getting there. To track the links that your visitors click on, you just need to add a small piece of JavaScript to the link. These instructions refer to outbound links, but they work equally as well to track internal links.

    To track the specific files being downloaded for your website, you once again add a short piece of JavaScript to the download link the enables Google Analytics to track that specific file.

    By tracking individual links and downloads you will be able to better map your site visitor’s course of action. This information is essential for optimizing your site’s navigation structure and making it faster for users to find the information they need.

  4. Making Site Overlay Work for You
    Currently, the results displayed on the Site Overlay tool only show static pages that have unique links. If the page has numerous links, the total number of clicks will be displayed, not the amount for each individual link. You can get around this by adding “&location=x to” the end of each additional link (where x is the number of the link, so the first link would be 1, the second would be 2 and so on).

  5. Exporting your Data
    While this may seem trivial to some, it’s a very handy feature. I have actually spoken with very experienced and technical Google Analytic users that were copying data out of Google Analytics and pasting it into Excel. With the export feature you can easily create PDF, CSV, TSV or XML reports. You can even set-up your account to e-mail your report daily, weekly, monthly or quarterly in your preferred format. Just click on the “E-mail” button located to the right of the “Export” button to schedule the delivery of your reports.

If you have any other tips, tricks or suggestions, share your knowledge and leave a comment!

Web Accessibility: A Growing Consumer Niche, Part I

Many people are surprised to learn just how much of the world’s population is affected by a disability, and how valuable accessible web design is to private industry, government, and educational institutions.

To understand the impact, one has to look no further than the World Health Organization (WHO) (2003) which indicates that people with disabilities are one of the largest and fastest growing minority groups. It is becoming clear that public and private entities who make their technology (both web and non-web) accessible can reach a largely untapped and underserved market, a demographic that represents both spending and voting power.

Industry analysts expect that the buying power of people with disabilities will quickly exceed the $1 trillion mark in the years ahead, much of this spent on technology and/or using the online environment to make purchases. The compelling evidence of the purchasing power of this market segment makes it clear that organizations need to conduct operations, including web design, in ways that will attract citizens with disabilities to their services.

For a quick assessment of your website’s accessibility, consider the following basic questions:

  1. Roll your mouse over all graphics (pictures, logos, graphs, maps and any other visual items)--are they alt tagged (does a text description of the graphic appear)?

  2. Do images, movies, sounds, and applets have alt tags?


  3. Do all video clips have captions and transcriptions?


  4. Unplug the mouse--can the application be managed by only using the keyboard? Without using a mouse, tab through the links and form controls making sure you can access them and that the links clearly indicate where they lead.


  5. Turn off the sound – does it impact the application?
    a. Are all videos captioned for deaf and hard-of-hearing viewers?
    b. Do all videos carry an audio component that describes visual images for blind and low-vision users?


  6. Tab through the website (without using the mouse)--does it tab in a logical order or jump all over the page?


  7. Has color been used as an indicator? If important information is being conveyed using only color, for instance using RED text, then it will be inaccessible to people with vision impairments or color blindness.


  8. Have table attributes been used? (i.e. column and row headers) If not, tables cannot be read properly by Assistive Technology.

  9. Does anything on the webpage flicker, blink or flash? It must have a frequency greater than 2Hz and lower than 55 Hz. The frequency can be timed using a watch.


  10. Are there timed instructional events? Are they adjustable? If not, they may not allow enough time for a person with a disability to complete the task.

Currently, the American Association of People with Disabilities (AAPD) estimates that the number of people with disabilities is dramatic, impacting an estimated 1 in 5 households or roughly 60 million Americans.

Adding to this population is the 76 million strong “Baby Boom” generation. With the leading edge of this demographic having turned 60 in 2006, the Administration on Aging projects that we will continue to see a dramatic leap in the number of people developing disabilities for the first time in their lives — disabilities such as, but not limited to: vision, hearing, mobility, and cognitive impairments. In fact, the U.S. Department of Labor Office of Disability Employment Policy indicates that as the population ages, approximately 40% of those over 65 will likely acquire a disability.

An inclusive and universal design approach to technology is critical to both federal agencies and private industry wishing to anticipate future needs of this growing population, an untapped market that is fast becoming a prized consumer niche.

Be sure to stay tuned to the e-Gov Gateway blog for "Web Accessibility: A Growing Consumer Niche, Part II".

Also, join Debra Ruh, CEO and Founder of TecAccess , for her presentation at the
2009 WMC Online Series.

About Debra Ruh
Debra is a keynote speaker and has authored numerous articles appearing in consumer publications and trade journals such as Learning Solutions eMagazine. She has also been featured in Washington Technology and Entrepreneur Magazine. She has spoken before the European Union, Executive Offices of the President, USDA Conference on Disabilities, IDEAS, CSUN, GSA Usability Universes, Fed Web Conference, USPTO Panel on Accessible E-Learning, and the Leadership Institution on Design of Accessible Online Education at Georgia Tech Global Learning Center.

CP News: 3-Minute Video, CivicPlus Clients Win 17 Awards & The '09 WMC Online Series

CivicPlus Launches New 3-Minute Video!
Want to learn more about what CivicPlus has to offer? Take a quick 3-minute video tour that outlines the benefits of choosing CivicPlus as your award-winning website designer, developer and hosting provider

Wheat Ridge, Colorado, Brings Home the Gold at Horizon Interactive Awards
On May 15, five CivicPlus clients were recognized by the Horizon Interactive Awards competition for their excellence in online media in the Government category.


    In its 8th year, the Horizon Interactive Awards were created to recognize excellence in interactive media production worldwide. Since 2001, the competition has received thousands of entries from countries around the world and nearly all 50 US States.

    Maui County, Hawaii, Wins NACIO Website Best of Class
    On May 19, the National Association of County Information Officers announced their 2009 Awards of Excellence winners, with four CivicPlus clients winning five of the top awards in the Computer Media/Internet Websites category.

    Maui County, Hawaii, received top honors with the Best of Class Award in the Computer Media category and the Superior Award in the Internet Websites category.

    Other CivicPlus clients honored with NACIO awards include:

    "I'm extremely gratified that the positive responses we've been receiving on the community level have been echoed by the web industry," said Maui County Mayor Charmaine Tavares. "Our redesigned website not only provides expanded public access to government services and information, it helps reduce our use of natural resources by offsetting 100 percent of its carbon footprint through renewable energy credits purchased by CivicPlus.”

    Temple, Texas, Wins TAMI Award for Best Web Home Page
    On Friday, June 19, the Texas Association of Municipal Information Officers announced their 2009 TAMI Award winners.
    Temple, Texas, won the TAMI Award for Best Web Home Page.

    Other CivicPlus clients honored by the 2009 TAMI Awards include:

    3 CivicPlus Client Recognized by NSPRA Publications and Electronic Media Awards
    Three CivicPlus clients were honored with the 2009 National School Public Relations Association‘s Internet/Intranet Award of Merit.

    --------------------------------------------------------------------------------------------------

    The 2009 WMC Online Series Schedule
    Join us for the 2009 Website Management Conference Online Series, including one live and educational seminar for the local government professional every month throughout 2009.

    Managing Information Overload in the Age of Social Media
    Presented by CivicPlus on July 14

    Portals - Yesterday, Today and Tomorrow
    Presented by the Center for Digital Government on August 11

    Maximizing Your Website’s ROI
    Presented by Google on September 15

    Web 2.0: Web Evolved
    Presented by Government Technology on October 13

    Making Websites Accessible and Usable for All
    Presented by TecAccess on November 10

    The Extreme Art of Web Design
    Presented by CivicPlus on December 8

    To participate in all the live seminars with access to past and future on-demand versions, there will be a one-time charge of $79.

    View complete 2009 WMC Online Series details

    Upcoming July Seminar
    Managing Information Overload in the Age of Social Media (LIVE)

    Tuesday, July 14, 2009 – 2:00 to 3:00 P.M. CST

    Presenters:
    - Jesse Manning, Director of Product Strategy, CivicPlus

    The Internet is a fantastic medium by which to provide information to the world. Sometimes far too much information. In this seminar you will learn best practices to effectively present information so that your site visitors can quickly and easily navigate to the content they need in an accessible and interactive way. With social networking sites becoming a well-known method for organizations to communicate in cutting-edge ways, governments are facing the daunting challenge of managing the two-way flow of information. This seminar takes a look at a few of the policies that local governments are implementing as they wade into the world of Gov 2.0 as well as the latest tools available to aggregate and organize collaborative traffic.

    Register for the WMC Online Series to attend this webinar:
    Managing Information Overload in the Age of Social Media

    Developing a Social Media Policy with Cumberland County

    When developing our local government social media policy, I originally looked at Sun Microsystems’ and IBM’s policies. A few drafts later, it looked little like the first version, but hit the important points. As we worked through the process we decided that a simple, straight forward approach was our goal. There is enough ambiguity associated with Web 2.0—what it is and how a local government can utilize it—that the policy need not add more questions.

    This policy has cleared our legal team and is now waiting for official approval from our Board of Commissioners, so it is currently in a draft status. I have added it below, identified as County Social Media Policy. I also have included our Library System’s Web 2.0 policy, with their permission. It is identified as Library Social Network Policy. They are also working on similar goals related to Web 2.0.

    The Policy
    Purpose
    The purpose of this Social Media policy is to ensure the proper use of Cumberland County’s Web 2.0 technologies by its employees. Web 2.0 technologies, also referred to as “social media” are tools for communication and users have the responsibility to use these resources in an efficient, effective, ethical and lawful manner.

    Ownership
    All social media communications messages composed, sent, or received on the County IT equipment are the property of the County.

    Privacy and Security
    The County has the right to monitor employees’ social media use on County equipment and will exercise its right as necessary. Users do not and should have no expectation of privacy. Social media is not a secure means of communication.

    When using Web 2.0 technologies, such as Facebook, Twitter, SharePoint, MySpace, blogs, or discussion boards, Cumberland County employees will act in a professional manner by:

    • Identifying themselves by name and as an employee of Cumberland County
    • Using only appropriate language
    • Being aware that what is written will not only reflect on the writer, but also on the Elected Officials of Cumberland County and other County employees
    • Not providing confidential information about cases or clients, including names, or be using such material as part of any content added to a site.
    • Not commenting on business partner’s or their competitor’s practices or services or using such as part of content added to a site.
    • Not providing information related to pending business decisions that would compromise negotiations or including such as part of content added to a site.
    • Being aware that all content added to a site is subject to open records/right to know laws and discovery in legal cases.
    • Insuring that all content posted to an external site will include a disclaimer that the comments and/or opinions posted are those of the postee and not the County.
    When in doubt about the appropriateness of content you are going add to a site, it is best to refrain. Employees should think of social media in the same manner as writing on a wall in public with the addition of their name and address attached to everything written. There are no truly anonymous postings to social media.

    Cumberland County Library System Social Networking Policy
    Purpose

    The Cumberland County Library System sponsors staff blogs, wikis, photo sharing, video sharing, tagged websites and other social networking sites to further its mission to meet the cultural, educational and informational needs of library users and community residents. The Cumberland County Library System’s sponsored sites are also a place for the public to share opinions about library related subjects and issues. Comments are welcome and will be reviewed prior to publishing.

    Acceptable Use
    The goals of Cumberland County Library System sponsored social networking sites are:

    • To increase the public’s knowledge of and use of library services
    • To promote the value and importance of the Library System’s services among governing officials, civic leaders, and the general public
    • To maintain open, professional and responsive communications with members of the public and the news media.
    Publicly posted information will be professional and reflect positively on the Cumberland County Library System, its member libraries, staff, volunteers and services. Staff shall check facts, cite sources, present balanced views, acknowledge and correct errors, and check spelling and grammar before publishing any posts.

    The Cumberland County Library System reserves the right not to publish any posting, or to later remove it.

    Comments from the Public
    Where moderation of comments is an available option, comments from the public will be moderated before posting by Cumberland County Library System designated staff editors. The Cumberland County Library System reserves the right to modify or remove any messages or postings that it deems, in its sole discretion, to be abusive, obscene, defamatory, in violation of the copyright, trademark right, or other intellectual property right of any third party, or otherwise inappropriate.

    The Cumberland County Library System also reserves the right to edit or modify any submissions in response to requests for feedback or other commentary. Notwithstanding the foregoing, the Cumberland County Library System is not obligated to take any such actions, and will not be responsible or liable for content posted by any subscriber in any forum, message board, or other area within the service.

    By posting a comment, customers agree to indemnify the Cumberland County Library System, its officers and staff from and against all liabilities, judgments, damages, and costs (including attorney's fees) incurred by any of them which arise out of or are related to the content posted by customers. Forums and messaging may not be used for commercial purposes or for organized political activity.If a customer does not agree to these terms, the individual should not use the Cumberland County Library System sponsored sites as a violation of these terms may lead to legal liability.

    Copyright
    Content on Cumberland County Library System blogs, wikis, and other social web applications is governed by a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States licensing (http://creativecommons.org/licenses/by-nc-sa/3.0/us/).

    Management of Social Web Applications
    The Cumberland County Library System’s administrative office is responsible for overall blog or wiki administration. All staff-related blogs and wikis must be approved by the Cumberland County Library System Executive Director before an account may be set-up. Set-up questions and problems can be directed to the CCLS Training Services Coordinator.

    Each site should have wording that indicates who the owner of the site is and an email link back to the library or individual who maintains it. The name of the library should be on the site, as well as an indication that the library is a member of the Cumberland County Library System.

    Hosting, Training and Support
    Currently, Cumberland County Library System blogs are hosted at blogger.com and wikis are hosted at pbwiki.com. Cumberland County Library System also uses Facbook.com business pages and MySpace.com sites for social networking, Flickr for photosharing, YouTube for video sharing and Delicious for tagged websites. As technologies evolve, use of other hosting sites must be approved by the Cumberland County Library System Executive Director.

    Cumberland County Library computer services staff will install any necessary technical updates needed for the basic operation of tools hosted at approved sites. The Cumberland County training services coordinator will provide basic training to the primary staff members responsible for editing and maintaining the sites.

    Moderating Public Comments
    Where moderation of comments is an available option, comments from the public will be moderated by Cumberland County Library System staff editors before posting. Where moderation prior to posting is not an option, sites will be regularly monitored by library staff.

    Cumberland County Library System designated staff editors shall not post any comments that are abusive, obscene, defamatory, in violation of the copyright, trademark right, or other intellectual property right of any third party, or otherwise inappropriate or incorrect. For example, the following may be removed by Cumberland County Library System editors before being published:

    • Potentially libelous comments
    • Obscene or racist comments
    • Personal attacks, insults, or threatening language
    • Plagiarized material
    • Private, personal information published without consent
    • Comments totally unrelated to the topic of the forum
    • Commercial promotions or spam
    • Hyperlinks to material that is not directly related to the discussion
    Recommended Guidelines
    These guidelines will help ensure your site’s success.

    1. Only establish a social networking presence if you plan to maintain it regularly.
    2. Determine in advance who will contribute to the site and how much time you have for maintaining it.
    3. For successful, time-sensitive topics, consider using “found content” (ready-made data from library email lists, Web news, etc.) rather than drafting original content.
    4. Aim for brief, newsy posts with strong opening sentences.
    5. Determine your audience. Is this a site for your department? For your users? For library-wide reading? All of the above? Any of these uses are appropriate, but use the answers to this question to guide your content and your marketing.
    6. Consider a “soft launch” where you begin using a site quietly for a month or so to get used to it.
    7. Links to related posts are encouraged, but editors should post original content rather than reposting entire items from other sites.
    8. Pictures enrich blog entries and provide informational value to posts.
    9. Do not feel compelled to post every day. Post when you have something to share.
    10. Share your site in appropriate venues. Don’t rely on being “found.” If you have a site of interest to home schoolers, let them know.
    11. Use your blog URL in instructional materials. Add it to your email signature file.
    12. Obtain Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States licensing language and logo from http://creativecommons.org/license/
    I want to thank Bill Finnerty, Cumberland County Assistant Information Technology Director, for putting together this fantastic post on local government social media policies.

    If you have any feedback or questions, just add them to the comment section below.